We enforce individuality

Not For You (N.F.U) is a unique high end streetwear label inspired by art, music, love, heartache and current events. Not For You is 100% designed and handmade in Wellington, New Zealand.

Our label is all about empowering you to take on life’s challenges by providing designer streetwear that commands attention.

Not For You produce garments which are guaranteed to turn heads. We enforce individuality.

We are not about mass production, there will only be a limited run of each garment. All of our customers at Not For You purchase from us with the knowledge they are part of a small and exclusive group.



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