Not For You is a unique high end streetwear label that’s inspired by art, music, love, heartache and current events.

Not For You is 100% designed and hand made in Wellington, New Zealand.

Our label is all about empowering everyday men and women to take on life’s challenges, providing them with designer streetwear that commands attention. You will stand out from the crowd.

Not For You produce garments which are guaranteed to turn heads, we enforce individuality.

We are not about mass production, there will only be limited sizes of each garment. All of our customers at Not For You can purchase from us with the knowledge they are part of a small and exclusive group.